The Value of Measuring Customer Satisfaction
نویسندگان
چکیده
منابع مشابه
The Value of Measuring Customer Satisfaction
Firms in multiple industries collect customer satisfaction data to measure service performance. Increasingly, however, many firms are now able to collect objective service performance data as well. This raises the question of whether measuring customer satisfaction is valuable to firms when objective service performance data are available. The authors answer this question via the use of unique ...
متن کاملMeasuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity
In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...
متن کاملMeasuring Customer Lifetime Value
Being able to measure customer value is a prerequisite for effective customer relationship management and data-driven marketing strategy, as it allows to maximize return on marketing investment, particularly when resources are limited. While past profitability is certainly a useful metric, it is insufficient when trying to predict which customers are going to be most valuable in the future so a...
متن کاملFuzzy Linguistic for Measuring Customer Satisfaction
Customers’ satisfaction is one of the very important keys in ever challenging market. There are many approaches that have been used to evaluate customers satisfaction. This paper proposes an evaluation of customer satisfaction from the perceived service quality using fuzzy linguistic. A twenty three-item questionnaire was distributed to thirty four judges who being asked about the services prov...
متن کاملMeasuring Customer Satisfaction: Must or Not?
Customer satisfaction and measurement issues have vital roles for businesses in providing and maintaining a competitive advantage. It is recognized that the businesses forming components of marketing mix by acknowledging the customers’ expectations, receive customer loyalty and profit in return. Via measuring customer satisfaction, organizations do not only have customer knowledge also have com...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2015
ISSN: 1556-5068
DOI: 10.2139/ssrn.2630898